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Scaling bottlenecks you can't solve
Growth experiments that aren't working
Team challenges around systematic processes
Strategic decisions about channel investments
Lead Magnet Ideas
Ethan's expressed interest in establishing himself as a thought leader and the value of personal branding provides fertile ground for lead magnets:
Case Studies
He explicitly wants to include "some case studies on there" from past projects with "clip success". These can detail a problem, his systematic approach, & the measurable outcome, serving as strong proof points and lead magnets.
"Grow Responsibly" Guide
A guide based on his belief that "dollar spent should be attached to a goal", offering principles for efficient customer acquisition and resource deployment.
Framework for Systematic Growth
Given his repeated emphasis that "growth is a system" and " everything is a system", a downloadable framework (e.g., "The [Ethan Chen] System for Scalable Growth," or "Your Multi- Lever Growth System Checklist") outlining his methodology would be highly valuable.
Newsletter
He mentioned his executive coach's successful newsletter and that his website should "leave space for like saying this letter or for other type of content". A newsletter offering insights into growth strategies, common startup pitfalls, and actionable advice would be an excellent, ongoing lead magnet.
Q&A or "Ask Me Anything"
Reflecting his communication preference for being "accessible" and "conversational", a recurring segment where he answers common founder questions about growth could build rapport and demonstrate expertise.
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