Ethan Chen
Scale Architect |
Systems Thinker|
Chaos Whisperer
At 17, I taught myself AP Economics. I was drawn to how it explains the world so
cleanly—complex human behavior reduced to understandable patterns and systems.
Management consulting taught me to think in frameworks.
Mental models that could make
sense of any business challenge. But I discovered something more powerful than individual
problem-solving: the energy of shared wins.
Growing up as an only child, then living in the close-knit community of boarding school, I
learned that solving problems with a group of people creates something special.
It's the
difference between winning a Grand Slam alone versus winning the World Cup with your team.
That's why your growth challenges become my challenges. When you bring me a problem,
I don't just consult on it—I own it with you.
From Chaos to $250M in
Systematic Growth
Turning Chaos
into Clarity
When a major company faced sanctions and chaos erupted, I was part of the small team that figured out why it happened, what to do about it, and how to fix it. Making order from perceived chaos isn't just what I do—it's who I am.
High Stakes,
Higher Morale
I've run a team that manages around $250 million in annual ad spend, responsible for approximately 60% of company revenue. But here's what I'm most proud of: we maintained the highest morale in the entire organization.
Empowerment
Through Systems
We focused on building systematic approaches that empower people rather than exhaust them. I operate as the calm person steering the ship while my team executes with autonomy and confidence.
TESTIMONIALS
“You can't simply buy your way into growth. You need multi-lever systems where product, people, and marketing work together”
Why Work With Me?
I combine the analytical rigor of economics with the creative challenge of marketing. Every dollar spent is attached to a measurable goal. Every campaign is designed to teach us something, even if it fails.
I'm not here to be your yes-man. I'll challenge your assumptions and push your thinking—but always with professional warmth and a focus on what actually works.
I think long-term while executing short-term. We'll start with what's "good enough right now" and improve as we go, building systematic approaches that compound over time.
Ready to Build Your
Growth Machine?
If you're a Series A/B founder ready to move beyond founder-led chaos and build systematic growth infrastructure, let's talk.
I partner with product founders who want to scale responsibly—with frameworks that turn growth challenges into clear action plans and shared wins.